AT&T GigaPower tackles Google Fiber in Kansas City – but its charging more for privacy

Flickr/Robert Pernett

adsl speed testIt was a pretty big deal when Google chose Kansas City to pilot its Fiber program, which promised blazing fast internet speeds
75-100X faster than cable or DSL.
On Sunday, AT&T announced it will finally roll out its own Google Fiber competitor, called GigaPower, in the same city, according to the Kansas City Star

AT&Ts gigabit service will cost the same as Googles – just $70 a month – but AT&T is charging customers an extra $29 a month if they want to opt out of the companys Internet Preferences program
, which tracks the webpages you visit, the time you spend on each, the links or ads you see and follow, and the search terms you enter.

AT&Ts Internet Preferences program also works independently of your
browser’s privacy settings regarding cookies, do-not-track, and private browsing. Should you loved this informative article and you would love to receive much more information concerning internet speed test generously visit our website. If you opt-in to AT&T Internet Preferences, AT&T will still be able to collect and use your Web browsing information independent of those settings.”

In other words, unless you pay the extra $30 a month, AT&T will use the information it collects about your web browsing habits to serve you targeted ads.